105 Powerful Personal Vision Statement Examples that work for Everyone
Take a look at the personal vision statement examples below to isolate and identify a crystal clear vision for your personal life.
But first…Huge companies aren’t the only ones who’re allowed to craft vision statements, or the only ones who need them.
Everyone who’s ever made a serious impact or achieved personal success has had a vision of how the world would be once they were successful.
People with vision are almost brainwashed into thinking the world could be changed simply by their effort and imagination.
- They’re the champions of life and society.
- We look up to them, we admire their fierce determination and unstoppable approach to life.
But first, make sure you learn how to Develop your Personal Destiny .
The best examples of a personal vision statement will have the following as their key components:
What is a Vision (statement)?
A personal vision statement is your GPS guidance system for life. It uses your strengths, inspiration, compassion, values and ambition as a reference point for all the decisions you make in life.
Don’t confused a vision statement with your mission statement , which is is what you do each day ( short-term goals ) to reach the end result (your vision).
Companies use vision statements to be the deciding factor when it comes to making basic and strategic decisions.
In a world where you have endless options that could occupy your time, getting results in your personal growth requires that your actions be effective , and a personal vision statement gives you a map for making this so.
Personal vision statements are:
- A strategy for getting the results you want in life
- A map that shows you how to reach the summit of your dreams
- A story you tell about the impact and mark you will leave on the world
- Your guide for saying “yes” and “no” in a sea of endless options
Personal Vision Statement Examples
Here are some of the best examples of principle personal vision statements.
- “A world free of animal cruelty.”
- “That the future is free of corruption.”
- “Everyone in my city is healthy and happy.”
- “To see a resurgence of small food businesses.”
- “Aiding people in not allowing fear to run their lives.”
- “A future where expecting mothers have all the resources they need to be successful single moms.”
- “To eliminate the difference between educations gotten by kids of wealthy parents and those with struggling parents.”
- “I want to see a resurgence of libraries and free information in the world.”
- “A world with decentralized food and more locally grown produce.”
- “A government where taxes are fair and run the way they’re supposed to run.”
- “A world free of needless war.”
- “To have an abundant life for me and my family.”
- “The whole world coming to me to hear my advice on issues I’m qualified to speak on.”
- “Being happy with what I have and not endlessly desiring more.”
- “I envision a life where I show others how to rise above their current circumstances and achieve success.”
- “For my country to never have to worry about what’s in their food.”
- “A world free of racism”
- “To have everyone in the country eating my delicious food”
- “Decreasing the food wasted in my community.”
- “To decrease the amount of homeless, and to help the homeless who just need aid getting back on their feet.”
- “To be the greatest athlete ever.”
- “To know every nook and cranny of the world and discover it’s treasures.”
- “A judicial system that is fair to everyone.”
- “To make sure that all children are protected always.”
- “To live in a society where everyone believes in their potential.”
- “To inspire the worlds youth to think big, have serious impact on society and overcome obstacles using my experience having to do it all on my own.”
- “To live life as fully as I can, grow my reality to match my internal growth and die with no regrets.”
- “To transform the world of business into a customer-centric environment that is focused on exellent quality service and ideal capitalism rather than instant gratification and profit.”
- “To educate parents all over the world how to raise children that will be well prepared for all the challenges they will face in their generation.”
Personal Vision Statement Examples For High Achievers
- “I envision a life where where I am confident in my goals, and those around me are inspired by my dedication.”
- “My vision is constantly break barriers, ceilings and show others what is truly possible.”
- “To live my life so that there are no regrets when its over.”
- “To accomplish something so great others read about me in history books in the future.”
- “To always project an aura of capability to others so that they are inspired to work with me, or move out of my way.”
The most important thing to understand about the vision of an achievement/accomplishment focused individual is their need for highly impactful, important goals. High achievers need to be optimistic about the action they take and be hyper focused on results.
Vision Statement: A world where everyone has precisely what they need to accomplish the huge goals and dreams they have or their own lives
Personal Vision Statement Examples For Nurturers
- “Everyone knows I am reliable and that they can count on me.”
- “I will always be full of energy for others because I know how to take care of myself.”
- “To be extremely skilled at identifying the root of the problem someone is having.”
- “To tap into the emotions of everyone who needs my help.”
- “To offer practical comfort, but also give people the skills they need to be strong in the future.”
Nurturing people are by nature caring and protective. They like to help others make sure their needs are met, even if sometimes they forget to take care of their own needs.
When discover what type of nurturer you are, look at your personality, and decide how it is you help others most effectively.
Vision Statement: Seeing that the world’s children and those suffering always have the care and emotional protection they require to get through tough times.
Personal Vision Statement Examples For Highly Intelligent People
- “A world that only follows the rules when the rules are beneficial to follow – otherwise, break them.”
- “Highly adaptable companies that aren’t only interested in pushing the status quo”
- “I envision that society values all types of genius, not just one.”
- “My vision is a world that always questions, “Yes, but why?'”
- “To inspire more value on innovation. We want the automobile, not a faster horse.”
Highly intelligent people are often skeptical, critically thought out, highly adaptable, outlier like human beings. Because of this, they are capable of leaving behind significant contributions.
Vision Statement: To increase the value and scope of mathematics and scientific discovery in the third world, where geniuses are left undiscovered.
Personal Vision Statement Examples For Leaders / Leadership
- “A world where everyone lives up to their full potential”
- “That my people will always believe in themselves and their goals”
- “To be such a good leader that my services are no longer required.”
- “To inspire others to find their own unique destiny”
- “That all leaders will set a much higher standard of what it means to be stewards and care for others”
Being a good leader means to inspire others to think, feel and act in ways that are beneficial to them and others. Good leaders are experienced, well advanced in their personal growth, and posses a service attitude.
Vision Statement: To increase the standard and quality of the worlds leaders through rigorous training and strengthening of character in today’s youth.
Personal Vision Statement Examples For Introverts
- That all human beings will understand the value of loving being alone with themselves.
- To show others how to create long lasting deep relationships.
- All CEO’s and entrepreneurs understanding the value of deep focus.
- People understanding how to tap into a state of hyper creativity.
- People with mental illness having the skills to be alone with their own thoughts.
Being an introvert in an extrovert dominated world might make you think you’ve got nothing to offer, but, being hyper-stimulated in their brain and mind, introverts have strengths are are valuable to the world and cannot be found anywhere else in the same capacity that they posses.
In general, introverted people have brains that experience heightened levels of stimulation, and adding more environmental stimulation to that exhausts there resources. It’s the reason why you feel tired after handling all your responsibilities that require you to interact with others.
But introverted types are deeply thoughtful, creative, and focused individuals that can accomplish great things by themselves.
Vision Statement: That society will see an increased popularity and need for work at home jobs.
Personal Vision Statement Examples For Extroverts
Extrovert Defined: an outgoing, overtly expressive person.
Even though you would have to take a personality test to decide where are the spectrum of introversion and extraversion you are, in general extroverts will bring the skills of being able to handle the spotlight better than others, enjoying working in groups and having discussions with others in order to solve big problems.
If you think you’re heavily skewed to the extroverted side of life, you can take a look at these example vision statements below.
- I imagine myself being the leader or large companies that change society.
- Me bringing others together to discuss serious problems in the world.
- I will connect different cultures, societies and alienated groups of people with each other to create a more connected and understanding world.
- I see me being on a stage giving inspiring and motivating talks to large groups of people.
- I will inspire the world to feel comfortable being outgoing and helpful.
Extroverted Vision Statement: A world where walking up to someone and starting a conversation is no longer seen as weird.
Personal Vision Statement Examples For Adventurers
Adventurers are passionate, sensitive, artistic and curious. They are fiercely independent and sometimes unpredictable because their sense of adventure literally leads them toward the most interesting prospect. You may possess skills that cannot be measured by the normal means, and so occupations, arenas and atmospheres where that is prevalent make you uncomfortable.
When we here the word adventurer, we might think of Indiana Jones, and that can be true. However, this type of person might not necessarily be traveling and looking for buried treasure all the time. This can make holding a long term career that requires extensive long term planning difficult for you, but that doesn’t mean you have nothing to offer.
When thinking of the ideal vision for your life, think about the words: diversity, multitude of experience, fun, exciting and possibly travel. Actually, definitely travel.
- I imagine traveling the world and taking beautiful photos of far away places.
- I am the person who makes all the celebrities look beautiful for movies and other appearances.
- I imagine helping the greatest real estate companies find prime locations across the world.
- I will create a life where I can study different animal species and ecosystems.
- I want to ( insert what you love doing the most ) and will be able to be where ever I want while doing it.
Vision Statement: Lower air fare, and increased availability for young people to travel and see the world during their youth
Personal Vision Statement Examples for College Students
The vision of college students varies by generation. The most recent generations are Baby boomers were dedicated and hardy workers, Generation X were more highly educated and independent, and millennials, who are most characterized by our desire to have a serious impact on society.
The generation in college right now is Generation Z, who (believe it or not) do have some admirable qualities.
- Highly optimistic
- Value social responsibility
- They’re skilled with technology having practically been born inside of it.
Regardless of some of the more toxic views of Generation Z: they reject institutional structures that work and are time tested, they’re seen as snow flakes, etc… there is a deep desire for stability, flexibility and development.
Every generation has it’s toxic elements, and each generation needs to understand them, grow through them and emerge strong, stable, and capable.
If you’re Gen Z, and desire to navigate through a jungle of criticism, emerge victorious and live a comfortable life (during and after college) try these examples of personal vision statements below.
- “To understand what I want from life and have a plan for that before college is done.”
- “Feeling in control, peaceful and effective while attending.”
- “To have a source of income before I graduate.”
- “To finish college and already be studying under a mentor “
- “I Envision having the essence of learning your topic/subject and having a well rounded understanding of it rather than just a superficial one”
- “To have maintained 3.3 GPA, become comfortable with a new sport/activity, and kept a decent social life.”
- “I imagine being able to use my major for something instead of wasting my time at college”
- “To have most of my debt actually paid off.”
- “My vision is to leave college already having a 5 year plan for my life.”
- “To avoid the senior year panic where I have no idea what I’m going to do with my life.”
Vision Statement Examples for Community Colleges
Many of the personal development, entrepreneur and business guides on social media are alerting kids that a 4 year school isn’t worth $200k of un-erasable debt. With that, many are choosing to go to community colleges.
- However, if you’re the head of a community college, you might still feel you struggle with getting rid of the stigma community colleges have always had.
- Community colleges are schools for those who didn’t get in the first time
- The education is weaker and no better than a certificate
- You can’t get a good job at community college
Your vision statements could use some fine tuning . Make them more specific the problems your students are facing rather than something broad or vague.
Try these vision statement examples:
- All students will feel prepared for their chosen field, even with only a two year degree.
- I imagine being able to prove soundly to others that our curriculum, work load and qualifications are just as good as any other 4 year school.
- We envision employers taking students who attend school here very seriously.
- Our vision is that our students absorb the most from their time here, while being able to balance work and social life.
- We envision a school where students can explore several options that align with that they want to do with their lives.
- Confused students leave with a clear vision of their future.
- Nobody who attends our school feels like they need to choose between their education and other important things in their lives.
Elementary school vision statements
As an elementary school you can use several avenues to craft a vision statement:
- Desires for your children
- Issues you deal with as administrators
- Overall problems your students face
When it comes to issues elementary schools face, you could craft at least twenty different vision statements from those alone. Elementary schools are normally public schools, and public schools are always concerned about: classroom size, student health, home life, state funding, and the attitude of their students.
Try these vision statements to whip your elementary school into shape.
- Our vision is for all class sized to not exceed 18
- We envision proving to the state that we deserve all the funding we need to succeed and flourish
- To inspire parents to have a good program for their children while at home, so they’re inspired and prepared during school hours.
- Our vision a school where all teachers are as good with technology as our students.
- We have a very effective way of managing violence and bullying.
- I envision that all students at my school understanding the value or education, love to learn and take their time at school seriously.
- Our school teaches the essence of subjects, and our testing proves our students grasp on the material (and not just that they’re good memorization machines.)
- A school with healthy meals, excellent extracurricular activities, and kids who are serious about their health here and at home.
Vision Statement Examples for High Schools
High schools can craft their vision statements by understanding the problems and goals they’re dealing with. As a high school you worry about keeping your students interested in their education (not dropping out), maintaining teenage stress and anxiety, guiding directionless kids and preparing them for college while their going through the most tumultuous four years of their lives.
You’ll need more than good luck or this one. Use these high school vision statements below for inspiration.
- My vision is a school where students gracefully make the transition between their public and our private institution.
- We envision a place where understanding the value of preparing for life after school even if they don’t know what they want to do yet.
- Our school successfully guides students to knowing themselves deeply and understanding what they will do with their lives.
- This is a school that provides opportunities for those who do not wish to pursue undergraduate education.
- The facilities, texts and technology at our school facilitates higher learning and convinces kids that learning is modern and necessary.
Personal Vision Statements for Teachers
For teachers like you to create vision statements you want to understand the dynamic between you, your students and the school. Schools as institutions might face issues you’re ignorant of. You’re also not a teenager anymore, and may have forgotten what it’s like to be budding, bullied and confused while the teacher is telling you to behave. You also could benefit from understanding your own needs and desires while creating a grand vision for your teaching career.
Try these (teachers) vision statements out:
- I associate with my students using the same technology and understanding of their environment as they do.
- I imagine valuing teaching as much as I want students to value learning.
- Teachers are this school are as disciplined as we expect our students to be.
- We constantly show our students that we’ve not given up on them even when they have.
- My vision is that my teaching environment eclipses whatever exists outside the school and at home (in a good way).
Personal Vision Statement Examples for Work and Career
To write a vision statement for your work and career , focus on growth, skills, attitude and resourcefulness. Employers and work environments in general reward those who have qualities that take problems away from the organization itself.
The qualities all employers want in employees are (not limited to):
- Ability to prioritize
- Eagerness for constant learning
- Adaptation to technology
- Confidence and resourcefulness
- Lots of energy and enthusiasm
- Reliability
- Loyalty to the company
- Being able to solve problems on your own
- Urgency behind completing tasks
- Growth mindset
The worst thing about working with someone is when they have this overwhelming sense of helplessness about them. They posses no desire to figure things out on their own, and constantly run back and forth to their boss or colleagues with a “this isn’t working” face on. Not only do you look pathetic when you do this but you lose other peoples respect, making it more less likely you for you to move ahead or keep your job for too long.
The worst feeling for a serious employee, someone who takes pride even in mopping the floors, is to know others cannot rely on them.
Try these examples when crafting your personal vision statement for your work and career:
- I envision my boss knowing that my work doesn’t need to be double checked, and that I can be left alone to do my job.
- I imagine my colleagues seeing me show up to work late every now and then but not being concerned because they know I’m honest and not leaving until the job is done.
- When I encounter problems I first try and work through them myself. By doing this I learn more about my job and others’.
- My vision is that the work environment and the work itself is fun, challenging and rewarding.
- Every day I show up to work and feel like I’m doing something important and that my effort is valued.
Personal Vision Statement Examples for Entrepreneurs
To be successful as an entrepreneur you need to have a plan, know how to adapt and adjust, take advice from others who know more than you, follow the results you’re getting, understanding your atomic use case, delegate and be resourceful. To make sure your vision statement leads you to all of those things make sure you’re doing something that matters.
Try these examples below (if you’re an entrepreneur) for inspiration.
- I will radically transform [insert outdated industry] and create a brand new way of doing it
- The world is inspired by why I start the companies I do.
- I imagine being able to give amazing presentations that get investors and business partners on board.
- I have the ability to isolate archaic systems and jump on the solutions before anyone else.
- When I start companies, it’s not long before pragmatists want to buy them for huge money.
Examples of Personal Vision Statement for CEO’s
CEO’s don’t only have to worry about managing the company you’re in charge of you have to be concerned about background aspects of CEO-hood. Recently statistics were released that showed 25% of CEO replacement was due to getting fired or “suggested resignation”.
You cannot pass the buck, and in public companies, board members are constantly aware of your performance. Most wouldn’t apply this phrase to executive officers, but you are literally replaceable. You might not be as replaceable as someone who drives the pallet jack or forklift, but if you suck, board members are just itching to find someone to protect their (and others) investments.
- Your performance is either good or bad for shareholders
- You have to get hired first by concerned board members
- You’re competing against other people who are qualified to be CEO’s
In other words, you must stand out, and you must be great – being good is not enough , because everyone trying to get CEO (getting hired or keeping their job) is “good”. Set yourself apart from everyone else with a strong vision, and goals inspired by it.
Take a look at these personal vision statements for CEO’s below and use them as examples to craft your own.
- My vision is a company who’s purpose is seen as critical to societies health and progress.
- This company creates products and offers services that are integral to our customer’s identity.
- I imagine a company so good that nobody can say anything bad about us. Critics end up looking like fools.
- My vision is that in twenty years, everyone can see the change we made and give us credit for it.
- I envision a future where corporations create no pollution – and we were the first to do it.
- Our group will not only be profitable, but transform the surrounding area making locals see us as a friend.
- This company will be a pioneer is setting up the middle class for success.
- We will aid those who normally get rejected for jobs earn a living and transform their lives.
- Our vision is that IF employees grow out of their position, wherever they transfer to, our name on their resume gives them credibility.
- The government respects us as sees us the crux of the nations economy.
- My vision is that customers and retailers see this company as the automatic go to option.
Personal Vision Statement Examples for Businesses & Business Owners
What are some things you’re concerned about as a business owner? Having a strong mission that customers care about, satisfying those customers so they return, and having a great management team you can count on. Not to mention adapting to technology (which changes several times a year) and always coming up with innovative ideas.
Regardless, the foundation of running a business properly is understanding your principles, and condensing those principles into a vision statement. If you sell something like toilet paper, maybe there’s no reason for you to come up with some inspiring vision that will “wow” customers, because its only toilet tissue. However, if you can’t reasonable stand for big things, just stand for the small things.
Use these business vision statements below as examples:
- My company serves the needs of the surround area. Our community sees us as a staple.
- Young people in our area get their training here and it prepares them to become adults.
- My vision is that people feel a sense of confidence in our reliability every time they see our sign.
- This company will be famous for high quality products and service.
- My vision is that my business will receive awards for transforming the surrounding area in several key ways.
- This business values its employees and inspires them to work as hard as the owner.
- Our vision for our business is that other business come seek us out for advice and training.
- This company is not only profitable, but honest, we do it the right way and succeed for it.
- My vision for my business is that everyone describes us with three words: integrity, affordable, quality.
Personal Vision Statement Examples for Doctors, Nurses and Health Care Providers
Doctors take the Hippocratic oath – an oath to never harm hippos. Just kidding.
It’s an oath that states a few spoken things and a few implied unspoken things. Doctors, nurses, and all health care providers understand how important it is to maximize a patients personal growth, increase their quality of life, prevent health problems, disabilities and premature death.
You became a health care provider for several reasons that probably include: a calling to help others, a need to give back to society, and a fascination for medical and biological research. Having those reasons in the back of your mind might not be enough to get you through the struggles of working in health care, so I recommend writing them down and keeping them visible.
Personal vision statement examples for Doctors, Nurses, etc…
- I envision a world where health care practitioners practice what they preach.
- I will never prescribe what I understand to be unhealthy or poison to patients, even if there is pressure to.
- My patients always feel confident coming to me with confidential information.
- Everyone leaves my practice with a smile on their face and hope in their hearts.
- I imagine having a reputation for being strong enough to push through even when things get rough.
- People who come to me often never have to return for the same issue.
- I am know as a healer more than a doctor.
- My organization has improved the quality of medicine significantly.
- To never give into the pressure of pharmaceutical companies or insurance providers.
- Society at large has benefitted tremendously from my/our research and practice.
Personal Vision Statement Examples for Family’s
- My children will grow up and model the same good behaviors i showed them as kids.
- My family’s needs are always met because I prepare for them.
- My vision is that my family is a source of inspiration for other family’s who are struggling.
- Our tight unit succeeds because we know communication and struggle makes a family strong.
- My vision is that my children will grow up to be highly educated and productive.
- I imagine walking my kids down the aisle to partners I approve strongly of.
- I see my kids skillfully avoiding all the struggles I went through.
- My spouse and I see eye to eye on most issues because our main priority is the family unit.
- My spouse and I support each other and the foundation of our relationship is built on trust.
- I imagine a family community that gives each other space, support, and love.
Personal Vision Statement Examples for Artists
- I imagine living a creative life where I’m not stifled by corporate interests.
- My vision is to make a serious mark, and then disappear with style.
- My creativity is an inspiration for others, and often envied.
- My vision is to live a life where my creative gas tank is always filled by new experiences.
- I imagine giving other artists permission and confidence to use art as catharsis for their dark emotions.
- Creativity is valued in the world more than anything because of my contribution.
- To inspire youth to pursue different artistic aspirations instead of pigeon holing themselves into standard societal models.
- My vision is that art reigns supreme.
- The world pays me to travel the world and create.
- My vision is never feeling lack and having my art sustain me.
Vision Statement Examples for Communities
- A neighborhood where everyone gets involved because we all agree that it matters.
- To be able to see people go on vacation and know that they’re properties are protected and safe.
- We envision a community built on love, trust and communication.
- My vision for this group is that we force each other to get better and succeed because of our progress.
- This community will sustain itself with cottage industries and serve as an example for others.
- Our community will achieve its goals and prove that the formula and ideals were sound.
- My vision is a community that agrees on the same ideals, values, and ways to achieve our ends.
- This will be a safe place for children to grow and flourish.
- Our community will be one of common goals and freedom of expression.
- To have a community where the concerns of the residents is actually heard and acted on.
- A group based on fairness and consideration, with positive influences and opportunities for growth.
Personal Vision Statement Examples (Dale Carnegie Version)
If there’s anything Dale Carnegie was famous for, it was showing others that the most successful people were those with inspiring visions . Use words that are exciting, get creative and really find ways to convey your vision with meaning.
- The world calls upon me whenever they need help with [what you help people with].
- Relief enters the hearts of people when they see me because [insert reason].
- I have scores of friends all over the world since I’m always [doing what?].
- I’ve won so many awards due to the fact that I’ve [done what?].
- Generations of young people call me an inspiration since I [inspired them how?].
How to write a personal vision statement
To write a personal vision statement: Focus on your future, Pick a direction, make it relevant, fill it with purpose, create core values, include rewarding experiences, make sure it challenges and inspires you, and have a timeline in mind. Include all of this while making it clear and concise .
1. Focus on the Future
What do you want to have accomplished in the future? A vision is you looking to the future and seeing the result of your actions. Think of what change you would like to make, visualize it in the future tense, and use that in your vision statement.
Personal Vision Statement Example:
“A world where people are judged by the content of their character rather than the color of their skin – Dr. King (paraphrased) “
2. Pick a Direction
Consult your life plan. How is your vision statement going to compliment the path you’ve chosen to take in life?
“ Helping people overcome their self imposed obstacles by overcoming my own and reaching all of my goals “
3. Make it Relevant
Make the vision fit nicely. There’s no reason to make up some fantasy world just to waste time. Guide your vision statement so that it’s relevant for your life and society.
“Reaching a state in the world where we are no longer relying on fossil fuel to power our civilization”
4. Fill it with Purpose
Find a strong reason for doing this. A vision statement doesn’t just sit on the shelf; you need a good reason for doing it. They also require effort and time. The effort required will get difficult at times, so make sure you have a strong sense of purpose attached to this vision or you might break when the going gets tough.
“To rid people of their concern, because life is too short to be stressed all the time, and in the end, what concerns us right now rarely holds the same importance to us in the future. – Jim Carrey (paraphrased with some added) “
5. Include your Core Values
Name the ideals that matter to you. When you know what you value, you can then work to add more of that into the world. You could inspire others to be more courageous or fight against the dishonesty you abhor.
Take the Core Values test
“To instill a sense of responsibility and adventure in all the worlds children”
6. Strive to Create Rewarding Experiences
What internal reward will you get from your vision? Life is not all about having an impact on the world or living solely for others. It needs to be deeply fulfilling for you too!
Personal Vision Statement Examples:
“To have impacted the lives of a million people living in the third world so I can feel like I gave something extraordinary to my home country.”
7. Make it Challenging Enough
Create a vision that will make you sweat. Everyone feels better after a hard workout. Part of creating fulfilling vision is working toward something that will challenge you. It’s a good way to make sure you never get bored.
“To achieve and remain at my ideal weight for the rest of my life and show others how to do the same.”
8. Make sure it Inspires you (& others!)
Create a vision that causes jaws to drop. There’s nothing better than accomplishing something that will bring tears to peoples eyes. Create a vision that people will be fascinated and inspired by. “Don’t be afraid to dream a little bigger darling.”
“Showing women politicians around the world how to command the respect of their male counterparts and occupy a serious space in the political arena”.
9. Be Clear and Concise
Be as simple as possible. Don’t “beat around the bush” in your vision statement. There’s no reason to overburden your vision statement with jargon, or add a million huge words. Avoid creating a vague statement that nobody can understand. You’re not a company, but if you were, anybody in the world should be able to read and immediately understand your vision.
“To ensure that various nations on planet earth give proper consideration and attention to the safety and care of it’s various kinds of downtrodden individuals…” (too wordy)
“A world that is makes taking care of the homeless a serious concern!” (better)
10. Have a Timeline in Mind
A timeline means a finish line. Don’t give yourself any reason to put your vision off until tomorrow. If you’ve paid attention, and followed all the rules when creating your vision statement, you should feel no trepidation in starting now. Give yourself a time that it needs to be done, or at least a timeline where you need to have made a certain amount of progress.
“Decreasing the amount of sprayed foods consumed (wherever you are) by the year (5-10 years from now) “
More on Vision Statements…
We go through life a bit differently. We don’t always feel unstoppable. We certainly don’t always feel fierce, but still, you and I both want to live life like we’re the superhero in our own movie.
We don’t necessarily want our name in lights, but we do want to die feeling like the world is a better place because of us. This is not a post about the vision statements of companies.
Instead, we’re going to go over a basic formula and discover how to craft our very own personal vision statement.
A good Personal Vision Statement:
- keeps you on track
- helps us push through times of laziness
- something we can cling to when the fear comes
- gives us a feeling of pride when we see it manifest in the world
Personal Vision Statement Examples pdf
So how do we create our personal vision statement? Easy, first of all you just download the template here for free .
My Favorite Tools for this
The Power of Clarity by Brian Tracy (How to Develop your Personal Destiny)
Now what? Well, first…
21 Personal Mission Statement Examples and How to Make Your Own
Ikigai: How to Find your Passion & Purpose in Life
5 mistakes you’ll Make When Discovering your Purpose
“Should I Follow My Dreams or Be Realistic?”
Brian Wright
I read a lot of books. I learn from a lot of experts. I learn stuff and package it all up for you.
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Home » Business » 25 Best Personal Vision Statement Examples
25 Best Personal Vision Statement Examples
Having your own personal vision statement is a great way to make sure you are on the right path to accomplish your long-term goals. Having a clear personal vision gives you a sense of direction. It states your personal values and is a powerful tool for life decisions. This is not the same as a career vision statement. Though it may relate to your professional life, it should set out personal goals and personal values.
Below we have written 25 great personal vision statement examples to help you become your best self.
Example #1: Becoming Financially Successful
I take ownership of my career aspirations and desire for financial success. I will dedicate my professional career to maximizing how much money I can earn. To do this, I will invest in my education and lifelong learning. I recognize this will require hard work and dedication for my entire career path. I will do this because my set of core values requires that I contribute to help others and myself. To be in a position to make a difference in other people’s lives, I must first make a difference in my own.
Example #2: Giving Myself a Better Future
Every decision I make is an interaction with my future self. I must make decisions for the long term and not only to achieve short-term goals. To make sure that I am in a better place in the future, I must have a clear vision for my personal life and take steps to realize it. I will take time each day for personal development to improve my earning potential, and I commit to making decisions that support my life principles.
Example #3: Living My Best Life
Though I am a successful person and I have achieved many of my life goals, these accomplishments feel empty. I have not set goals that were true to myself. I have set goals based on what society expected. I will work to live a better everyday life from now on. To do this, I will evaluate my actions and decisions each day. I will ensure that I pursue what I truly desire and not what I feel others expect of me. I will work hard to ensure I am financially able to seek out adventure at home and abroad and take opportunities to have new experiences whenever possible.
Example #4: Developing Work-Life Balance
It is important to me to continue to perform well at work and accomplish my career goals. However, I recognize how much time I spend in pursuit of bigger bank accounts at the expense of personal relationships. The first thing I must do to correct this is to allocate some time each day to my family. I will also take at least one day each week away from work, dedicated solely to building genuine connections with the people that matter to me.
Example #5: Overcoming Introversion and Making Connections
I want to remain true to myself while experiencing all life has to offer. I am comfortable in my quietness and content being in my own company. Though I recognize my introversion is not a flaw to be changed, it does represent an interpersonal challenge. I will work on being more present and attentive when engaging with others. This will allow me to foster trust, connection, and intimacy which are essential for meaningful long-term relationships.
Example #6: Becoming a Good Communicator
I identify that my social and talkative nature is one of my greatest strengths, and my love for humor and comedy shows itself. However, I recognize that my comedic and talkative nature can present unprofessionally, and sometimes I talk over others. I want to be someone who is seen as reliable and supportive to friends, family, and colleagues. To do this, I will learn to listen more and talk less. I will practice active listening and work to become someone who connects with others, even when we don’t share the same opinions.
Example #7: Becoming a Positive Force
I have the power to choose how I see the world. I recognize that I view the world poorly, that I expect bad things to happen, and I doubt the motives of others, such as team members. This has led to me being passive and not pursuing self-improvement or professional growth. I want to be seen as a positive influence on those around me, someone who encourages others to become their best. I commit that I will look for the positive, and commit to viewing the world in a good way. I will look for the good in others and do all I can to increase the good in the world.
Example #8: Improving My Decision Making
Until now, I have been impulsive and made poor decisions without a clear idea of my path. I realize that improvement is a multi-step process, and I commit to long-term self-improvement. My next step is to learn patience, both with myself and others. I will take time to assess any new idea to ensure it is a good idea before acting. In doing this, I will become a grounded person who makes deliberate decisions and isn’t swayed by impulses. I will become someone others can rely on and trust, and this will serve me in professional advancement.
Example #9: Improving the World Through Business
I am a highly ambitious person, and I acknowledge that status is important to me. I will balance this by loving and accepting myself where I am at while continuing to pursue success. I identify that success to me means being the best I can be in anything I do. I will improve my professional skills and look for new opportunities constantly. Ideally, I will work to become a business executive, to be in a position where I can steer companies to be ethical and responsible in their treatment of employees and the environment.
Example #10: Looking After the Earth
I believe life should be about more than simply improving one’s own standing or accumulating wealth. It is our duty to others and the planet to leave the world better than we found it. I will pursue a career in technology to further this goal by engaging in a life-long commitment to support sustainable energy production. I will reduce my carbon footprint where possible through ethical life choices. I will practice and promote recycling and composting, choosing sustainable products, and sharing environmental awareness. Earth is my home planet, and it is my responsibility to take care of it.
Example #11: I Will Help Others
All people are unique and valuable. The structure of our world sometimes denies people opportunity or dignity because of circumstances. I will dedicate myself to improving my ability to help others through teaching and care. I will commit my time to volunteer for not-for-profit organizations and to encourage others to do the same. I will also strive to promote humanitarianism in all aspects of my life – from how I treat others to how I give back to the community.
Example #12: Expanding My Understanding of the World
I want to expand my experience of the world as much as possible, to meet new people and learn their customs and cultures. This can benefit my professional life by giving me more creativity and access to different ideas, and a better ability to work with others. I commit to work hard and find travel opportunities as often as possible to increase the number of people and cultures I encounter. Through diverse experience, I will maximize my professional and personal values and enrich my life.
Example #13: To Improve Opportunities for Others
I recognize that I have had a good life. I have had the opportunity to learn and develop valuable and unique skills and specialized knowledge. I want to share that knowledge with the less fortunate through volunteering for missions. In doing this, I can enrich my own experiences and expand my worldview. I can also give others knowledge they don’t have access to, and they can make positive changes in their communities, creating a positive ripple effect and leaving lasting change in the world.
Example #14: Becoming a More Confident and Effective Person
I will live a life of purpose and meaning, free from stress and anxiety. I am motivated to make positive changes in my life and to strive for excellence. I have missed out on too many opportunities because of self-doubt. I will overcome the anxiety that has defined me previously and become confident in all situations in life. I will develop my professional and personal skills and work to be a well-rounded and functional person.
Example #15: Not Being Define By the Past
I commit that I am not defined by my experiences, but by who I am in light of my experiences. I will work hard to overcome past challenges and experiences. I will seek opportunities for personal and professional development to help me become a valuable contributor at work and in society. I will be an example to others that you can always improve, no matter what challenges life has given you.
Example #16: I Will Not Be Defined by Others
I refuse to let the way others have treated me in the past be a part of my future. I will no longer be defined by past experiences and social situations. I recognize my value as a unique individual. My traits are not faults; they are my strengths. I will work to make being myself an example to the world and to inspire others to step out confidently and to express themselves.
Example #17: Empowering Myself and Others
I have a strong desire to help others and to be successful myself. The best way that I can help others is to become the best version of myself. For this reason, I commit to developing my financial knowledge and education so that I will be financially empowered to make a difference in others’ lives. I will welcome opportunities to help and support others and will always seek to teach them how to help themselves and their communities.
Example #18: Making Decisions That Benefit My Future
I want to make sure that my future self enjoys peace and stability to do anything that I desire. I want to be empowered to choose to live and work wherever it is that I desire, and to engage in activities that fulfill me personally. To do this, I will work hard and welcome all opportunities to learn and gain experience to make myself more valuable as a person, knowing that every decision I make now will have a direct effect on my quality of life in the future.
Example #19: Improving Others’ Health and Wellbeing
I want to leave a positive impact on the world, and I want my contribution to be valuable to others. I have a passion for helping others and have been blessed with opportunities that others do not have. I commit that I will put my efforts into developing my knowledge of health and wellbeing. I will seek out opportunities to share this knowledge and teach others, as well as to actively apply my knowledge to help others to live full and healthy lives.
Example #20: To Develop the Future Ethically and Responsibly
Technology is rapidly advancing, and automation threatens to replace people in many fields. I actively welcome the opportunity for technology to improve our lives, but I remain aware of the challenges. I will pursue a professional career in technology to ensure I am at the forefront of developments. I will do this so that I can ensure everyone benefits equally and is protected against abuse and misuse of advancements.
Example #21: Providing a Voice to Those Who Do Not Have One
I believe that even those who cannot afford professional representation deserve the same opportunity as others. For this reason, I will work to further my understanding and expertise in professional or legal areas. I will pursue a professional career that furthers my ability to provide representation to the less fortunate. In doing this, I can spread fairness and equity within my community.
Example #22: To Empower My Children to Be Great
I commit that I will do all that I can to give my children the best life possible. I will ensure they have access to healthy food and are empowered to understand good health and nutrition. I will provide a roof over their head and access to education, so that they will not need anything. I will not allow them to become selfish or complacent by being spoiled by excess. I will teach them to appreciate and use the stability and financial surplus I will provide them to improve their own lives and to bless others.
Example #23: Becoming Confident
It is easy to focus only on the bad in the world. Constant reporting of negative events makes the world seem hopeless. I commit to focusing on the positive and the good in the world and to growing the positivity and goodness in my life. I will focus on being confident in all that I do and inspire others to also be confident. In doing this, I can live a positive and fulfilled life, and I know that I can have a lasting impact on others.
Example #24: To Inspire Others to Achieve
We only work to achieve what we can imagine, and our imagination is shaped by experience. Some people are limited by their circumstances and imagine only small goals. I want to be the very best that I can be, to commit to lifelong learning and development. I want to be an inspiring example to others. Through my example, they will see that they can achieve the same. I want to develop skills that allow me to improve my community through both volunteering and my professional work.
Example #25: To Be a Positive Impact on the Next Generation
I seek to live a fulfilled life and bring value to the world through being a positive influence on children. I commit to being a positive role model for them, to instill in them important values and skills. I will teach them the value of critical thought and questioning the world. I will work hard to help them improve themselves so they can help to improve the lives of others. I will do all that I can so that they understand that all people are valuable and so that they treat everyone with dignity and respect.
One of the main differences between successful people like Oprah Winfrey, Amanda Steinberg, and Stephen Covey, and most ordinary people, is the use of personal growth tools like vision boards and good vision statements. The first step to improve any area of your life that you desire to change is to write your own statement. The ideal vision statement is a concise statement that makes your primary goals clear, be they economic opportunity, spiritual development, or whatever it is that you desire. Your personal vision statement should also clearly state why you desire each goal and how it will change your life.
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Personal vision examples.
If you have a personal vision, you will
- have a guide for decisions,
- become meaning-driven and inner-directed,
- think in the long-term, and
- maintain balance in your life.
We know this because we see it with those who take the Highlands Ability Battery (HAB) and participate in the Personal Vision program and Talent Development workshops.
Studies consistently show that this one factor, personal vision, is more important in both success and satisfaction than any other factor – more important than intelligence, socio-economic background, or education.
With a personal vision, you will be able to work within something we call the balance cycle rather than in a stress cycle . In the balance cycle, you will be more satisfied, more productive, and experience more meaning and enjoyment. In comparison, without a personal vision, you could end up in the stress cycle where you experience more burnout and often feel as though your efforts are wasted and lack meaning.
To help you see how a personal vision could work, let’s look at some sample personal vision statements to inspire your own.
Personal Vision Statement Example #1
I will live each day as though I had all the power and influence necessary to make it a perfect world. Through listening to and serving others, I will learn new ideas and gain different perspectives. I will strive to gain mastery over life’s challenges through increasing my circle of influence and de-emphasizing those areas of concern over which I have no control.
I will behave in a manner so as to become a light, not a roadblock, for others who choose to follow or lead me. I will trust my dreams and be the prisoner of nothing. I will use my private victories unselfishly by trying to create value for others. The pursuit of excellence will determine the options I decide to exercise and the paths I choose to travel. I will expect no more of others than I expect of myself.
I will seek new sources for learning and growth – nature, family, literature, new acquaintances. I will show love rather than expect love. I choose to focus upon being effective versus efficient. I choose to make a difference in this world.
Personal Vision Statement Example #2
To be the person my children look to with pride when they say, “This is my dad.” To be the one my children come to for love, comfort, and understanding. To be the friend known as caring and always willing to listen empathetically to their concerns.
To be a person not willing to win at the cost of another’s spirit. To be a person who can feel pain and not want to hurt another. To be the person who speaks for the one that cannot, to listen for the one that cannot hear, see for the one without sight, and have the ability to say, “You did that, not I.”
To have my deeds always match my words through the grace of God.
Personal Vision Statement Example #3
My personal vision is to have a life of meaning for myself and others. It is important to me to live my life in a way that shows kindness, care, and concern for family and friends and even strangers. Earn respect for myself based on a recognition of my accomplishments and abilities, maintains a sense of appreciation of the beauty of nature, and a sense of humor.
I want to have a career/life that includes constant learning and improvement for myself, but that also creates an atmosphere of pleasurable learning and improvement for others. I want to work with and around people, and it is important to me that they like me; but it is even more important to me that they feel that I have helped them in some way – not necessarily that I do a specific good deed, but more that some kindness or thoughtfulness or wisdom of mine has touched them.
With these examples, you are ready to create your own personal vision. Here’s to your success!
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15 Personal Vision Statement Examples
Now that you recognize it’s time to approach your life proactively, you need to create a personal vision statement .
Clearly defining the vision you have for your life requires more than just thinking about it. You need to write it down.
The act of writing something down and then reading it daily reinforces the message and makes it more real.
Even better, print out your personal vision statement and post it where you can see it frequently.
This reminder will increase your motivation and foster the self-growth you desire.
What Is a Personal Vision Statement?
How to write a personal vision statement, final thoughts.
A personal vision statement is a clear, concise summary of your personal goals and dreams for the future . It serves as an anchor when life pulls you in different directions.
It is also a guide for making decisions based on your values, and it helps you stay focused on the goals you want to achieve.
The process of writing one compels you to think about the purpose of your life and how to achieve that.
You’ll identify your most important guiding principles and describe how you intend to apply them to your life.
Your statement also introduces you to the power of setting concrete goals. Research by psychologist Gail Matthews found that people who wrote down their goals succeeded 33% more often than people who only thought about their goals.
If you want to live the life you envision, you need to avoid the trap of abandoning your dreams in the realm of the abstract. Writing down your vision is the best way to actualize it.
To get started, you can study personal vision statement examples to get ideas about how to write yours.
Writing a personal vision statement begins with free writing. At this point, you simply ask yourself questions and write down whatever comes to mind. Don’t impose any judgments at this point because you want to uncover your hopes and dreams for the future.
- List your personal strengths .
- List your personal weaknesses.
- Write down your core values .
- Think about how your values should guide interactions with family, at work, and within your community.
- Consider the best uses for your life energy based on your inner compass and values.
- Identify some specific goals that you want to pursue.
- Imagine the legacy of your purpose, goals, and actions.
- Examine your notes to see what jumps out as most important.
- Compose a paragraph that summarizes your priorities in the form of a vision statement.
It’s important to keep your vision statement as a single paragraph. This way, you’ll be able to read it easily and frequently.
If you want to write more paragraphs to address specific goals, that’s fine, but these would be supplemental to your main vision statement.
Here are several vision statement examples you can use to help you brainstorm your own. There are no strict rules here related to the words you choose and the concepts you include.
But if any of the statements in these examples resonate with you, feel free to make them your own and rewrite them to suit your goals and dreams.
I want to be a source of stability and inspiration for my family. I commit myself to succeed in my career while balancing my emotional needs with those of family members. I want my actions to promote harmony and increase everyone’s chance for future happiness. When stress threatens to overtake me, I consciously take time to calm down to prevent acting with hostility or annoyance toward others. I also express my needs and seek support from others instead of letting my problems stew inside me as I’ve been prone to do in the past.
My life’s work has a greater purpose beyond my own material needs. I identify a problem in my community and take responsibility for contributing to its solution. My purpose is to serve others in a way that best matches my skills and values, and I am committed to making choices in my personal and professional life that furthers that purpose.
My personal vision recognizes that I am a small part of a living Earth. I want to live in a way that represents authentic participation in a sustainable ecosystem. My guiding principle is reducing my negative impact on the environment. I direct my spare time toward regenerative practices that nurture the soil, such as gardening and tree planting. I control my consumption by choosing a modestly-sized home and reducing my production of plastic waste through conscious consumer choices and actions. I become an example to others for the purpose of spreading a greater appreciation for green living.
My vital role in the lives of my children automatically means that I have a great purpose in life. Instead of dreaming about the world seeing my value, I strive every day to be the hero of my family. My job as a parent is to mindfully raise my children in an environment of acceptance, love, and affirmation.
Advancing my career is important for me at this point in life. If I achieve my career goals, I’ll have greater financial stability and peace of mind. To make these things happen, I intend to set certain standards for my professional life and only make strategic compromises. I want to keep myself accountable for my career instead of falling back into the habit of blaming others for my disappointments. I cannot control everything that influences my career, but I can persist after setbacks and focus on what I can do to improve my skills and increase my value. This means that I should seek continuing education and make time for networking with colleagues. I must put myself out there to connect with opportunities.
My rough childhood has inspired me to choose a career in teaching. I accept the challenges of this occupation with grace because children need positive adults in their lives. For some children, a caring adult within their community can give them hope when things aren’t good at home. I believe that this purpose helps me be content with my life and heal the wounds from my past.
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Upon much reflection and consultation with those who know me best, I accept that my stubbornness is both my greatest strength and weakness. To take advantage of it as a strength, I intend to volunteer with my local legal aid office, where my experience as a paralegal can benefit people who lack resources to cope with legal challenges. Legal issues often require patience and persistence, and these two traits are reflected in my stubborn nature.
Although I value my introverted nature, I intend to experience more human connections in my life. I recognize the value of stretching myself and interacting with more people. To this end, I am setting the goals of joining a book club and hosting dinner parties twice a year.
My whole life I imagined myself with children, and the time has come for me to make family a priority. I plan to devote more time to dating in the hopes of finding lasting love and building a happy, healthy family life in the next five years.
My personal vision statement places faith at its center. Attending religious activities gives me a deep sense of spiritual connection with others. I want to learn more about my religion and provide comfort to people in their times of need. As a result, I intend to join a place of worship, attend services, and participate in at least one outreach program.
I see now that I could be in much better financial shape if I had been thoughtful earlier in life. My mission now is to value financial responsibility above impulsive purchases. I make money decisions related to how they benefit me instead of how they provide short-term gratification. This helps me alleviate financial stress and improve my well-being.
My lifetime goal is to master the art of non-judgment. Seeing the best in every living thing and viewing situations gracefully and compassionately is essential. Part of the journey is acknowledging my faults and learning to love myself – flaws and all. I choose to let kindness light my path and appoint empathy as my faultless guide. Spreading joy and understanding is my mission and something I can control. I pray my efforts lighten others’ emotional loads.
Learning to be a mentally healthy, admiringly responsible, financially independent adult will be a journey filled with peaks and valleys. But I can reach the summit by being mindful of my budget and living at or below my means. Not internalizing cultural messages and comparing myself to others on social media is vital to my success. A happy, healthy, stress-reduced life awaits if I adopt these guiding principles and learn to love what I have instead of coveting what I don’t.
Growing up, my parents, teachers, and other kids told me I wasn’t smart enough. But now I realize my learning style didn’t mesh with my school’s tactics. With dedication and patience, I can conquer any academic goal I set. I will no longer listen to the naysayers. Instead, I’ll take things one step at a time and make progress at my own pace. If I learn to control my thoughts and develop a solid work ethic, my horizons will expand, my reading and writing skills will improve, and from there, I’ll be able to develop fresh and exciting ideas.
I acknowledge that psychological issues, unaddressed toxic trauma, and fraught family dynamics caused me to behave poorly and act selfishly in the past. But it’s a new day, and I give myself permission to move on from the past and treat people better. Nobody is perfect; I will falter at times. But I know if I’m mindful, generous of spirit, and never take advantage of others, my relationships will flourish, and I’ll find happiness rooted in kindness, compassion, and mutual respect.
Are you ready to write your personal vision statement?
Philosophers may argue about the existence of a free will, but the truth is that you have plenty of control over the direction of your life.
The time that you invest in crafting a personal vision statement will keep you grounded amid the endless distractions of life.
As you can see in the personal vision statement examples presented here, your vision doesn’t have to follow any particular direction.
Let your heart define your purpose and values, and then use your mind to pursue your values-based goals.
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4 steps to create a personal vision statement and change your life
A vision statement can help clarify what motivates you and give you meaning and direction.
Our lives and careers are a complex mix of elements. Sometimes we feel as though we’re exactly where we are supposed to be. Other times, we feel like we should start over in life . A personal vision statement can help when we don’t have a sense of how our external and internal worlds are connected.
We often feel overwhelmed and lost when we aren't sure of our purpose. And though life is full of ups and downs, identifying your north star can help keep you moving in a direction that aligns with your values.
What is a personal vision statement?
“There is no favorable wind for the sailor who doesn’t know where to go.” - Seneca, I sec. AD
Imagine finding a compass that tells you precisely where you have to go. You can easily choose between one thing and another, thanks to this extraordinary tool. This would be great, right? And this is exactly what a personal vision statement does.
A personal vision statement is a statement that describes your personal values , your strengths, and your goals.
It can be focused on life or professional goals, and it is intended to orient you toward your long-term dreams . It is a tool to help guide your actions when important decisions have to be made or in particular transition moments.
8 examples of personal vision statements
Defining your own personal vision statement takes a few steps. It is a personal process, and each person’s statement is unique to them. Here are eight examples of personal vision statements to spark your imagination as you create your own.
Please note that these are just samples to offer you a framework, but your statement should be something connected to your uniqueness.
- “My personal vision is to be a lifelong adventurer, traveling the world and exploring new cultures and experiences. I will work towards building a life that allows me to embrace my curiosity and take risks.”
- “I envision a future where I am a successful entrepreneur , using my creativity and innovation to make a positive impact on society. I will strive to build a business that aligns with my values and creates opportunities for others.”
- “My personal vision is to be a leader in my field, using my expertise to create positive change in the world. I will work towards developing my skills and building meaningful connections with others in my industry.”
- “I envision a life filled with purpose and meaning, where I can make a difference in the lives of others. I will prioritize my relationships with loved ones and dedicate my time and resources to helping those in need.”
- “My personal vision is to live a life of balance and harmony, where I am able to pursue my passions while also prioritizing my physical, emotional, and spiritual health . I will work towards creating a lifestyle that allows me to thrive in all areas of my life.”
- “I want to help infants grow in a comfortable and learning environment. This connects me to my empathy and sense of caring. I feel this is something important because infants of today are adults of tomorrow, and a happy baby becomes a happy adult.”
- “I want to do research in the legal field. I am driven by a love for knowledge and innate curiosity. What motivates me is knowing that thanks to my research, people will live a more justice-driven life as citizens.”
- “I want to help sensitive people overcome the fear of speaking through coaching. This is important to me because it makes me feel useful to other people, and it connects me to my sensitivity.”
Benefits of creating a personal vision statement
Research has shown that a personal vision statement can help people pass from a cycle of stress to one of more balance .
When you are in a state of stress, you can feel as though you do not have control over what is happening in your life or career and can fall into reaction-based behavior. In contrast, when you move into a more balanced state, you have a sense of inner control about what is happening in your life. We can also equate these to states of high or low locus of control .
In a state of balance, we sense we’re living a life and a career that are the consequence of decisions that we have made over time. This doesn’t mean we have control over the results. There are always external circumstances that impact our trajectories. However, this balance puts us in the driver’s seat as the owner of our responses. If these responses are aligned to who we are and to our values, we have a sense of joy and fulfillment.
Here are five specific benefits that come from having a personal vision statement and using it to find balance:
1. It becomes easier to make decisions.
If you find yourself in a particular moment of your life or career in which important and complex decisions need to be made, having a personal vision statement can be a compass for you. It will remind you of your inner qualities, values, and purposes that will help you identify the best path for you.
2. It provides you with a sense of direction.
We, as humans, need to feel that what we are doing (in our lives and work) has meaning . To find motivation for actions, we need to know that what we are doing is worthy and that will drive us somewhere. A personal statement connected to your vision can bring clarity to where you are going and what you want to achieve.
3. It helps you determine your long-term and short-term goals.
This sense of direction can be broken down into long-term and short-term goals . After creating your personal statement, you will have a clear long-term goal that will help you set short-term goals and actionable steps to achieve them. The long-term goal will mostly remain stable throughout the years and will inform short-term goals that will change as time passes.
4. It will provide you with motivation during tough times.
When times become hard, it is difficult to maintain motivation and keep doing your job or investing in your personal life with passion. Having a written statement can help you remind yourself of your whys and bring you back on track.
5. It will help you live a balanced life.
A well-written statement contains different aspects of your life, both personal and professional, spiritual and day-by-day oriented. Reminding yourself of your statement will help you live a more balanced life.
What does an effective personal vision statement include?
A well-formed personal vision statement has to respond to these questions:
- What do you want to do?
- How will you do that?
You may want to consider your values, strengths, and skills to form your goals. Considering these will offer valuable insight into your whys and how you do what other people do differently.
A personal vision statement should contain:
1. Your interests
What are you passionate about ? A vision statement should contain your interests and passions, what you enjoy doing in your free time , and what you would do all day long if money was not a factor.
2. Your skills
A well-formed statement should include what you are good at . It can include professional and personal skills based on your personal observations and on feedback received through years from family members, friends, and coworkers.
3. Your values
What are you driven by ? A powerful statement connects to your driving values. They are usually expressed in a general form (such as love, creativity, justice) and are those values without which life (for you) doesn’t make any sense.
5. What the world needs
What does the world need, in your opinion? The answer to this question should definitely be part of your personal statement because it tells something about what is important for you and what can make a difference for everyone.
6. Your ultimate goal
If you know who you are , what drives you, and what the world needs, you are ready to identify your goal. This is what Japanese philosophy addresses as ikigai , which is a long-term goal aligned to all the areas above. Your ikigai can provide you with a sense of purpose and direction. Some people call it life’s purpose .
Some questions to ask yourself before drafting your personal vision statement
Creating a personal vision statement can be quite an introspective work. Reserving 10 minutes of reflection before drafting it can help clarify your ideas and dive faster into the 4-step process outlined below.
There, you’ll find some important questions to guide your reflection and preparation for the creation of the statement. If you are more action-oriented, you can jump into the 4-step process and use these questions as needed.
- What have you done since you were a child that still gives you a lot of satisfaction?
- In which activities do you feel fully energized?
- What are you good at?
- Without which values (min 3 – max 6) does life make no sense?
- What does the world need?
- How would you like to be remembered at the end of your days?
- According to your previous answers, what could be a life/career goal which makes total sense to you?
How to write a personal vision statement in 4 steps
This 4-step process is something I created after almost 10 years of experience with more than 100 highly talented employees in development centers aimed to help them define a goal and develop their potential. This is an evidence-based process based on well-known psychologists and researchers (above all: logical levels by Robert Dilts, appreciative inquiry by Positive Psychology, and Bob Proctor’s visioning process).
The entire process takes about 40 minutes of reflection. Ideally, all the steps are done together, but breaking reflection into phases won’t inhibit the process.
Step 1: Letter from the future (approximately 15 minutes)
This is a phase in which you can completely let your imagination go and your creativity flow.
Imagine yourself at 90 years old and having lived a dream life with a dream job.
Take a sheet of paper and a pen and write a letter to you of today from you of the future. Describe everything you have accomplished in your personal life and work, how these accomplishments make you feel, and what you are most proud of.
Step 2: List of successes (10 minutes)
What do you define as success? Take time to think of four successes in your life. They can be personal (get married, travel the world) or professional (get promoted, find a new job). Ideally, you’ll want to include both. Describe your successes, what you have done to make them real, and why they are meaningful to you.
Step 3: Collecting data (8 minutes)
In this step, we want to collect both elements from the letter from the future and the list of successes. Read both again and circle keywords related to the following fields: environment, skills, emotions, beliefs, values, and purpose.
- Environment: This refers to everything that has to do with the environment you envisioned (warm, supportive, etc.).
- Skills: They refer to competencies such as problem-solving, decision-making, creativity, and so on.
- Emotions: They relate to the emotional context. You can likely find some emotions described in your letter (joy, satisfaction, etc.).
- Beliefs: These are your thoughts expressed in a general way. For example, “When I work hard, I achieve what I want” or “When I ask people for help, they support me.”
- Values: They are universal driving values such as love, kindness, justice, and so on.
Step 4: Writing down your vision statement (6 minutes)
Now you have all the keywords to write down your personal vision statement. If you are a visual person, you can even create a drawing with these keywords, but it is recommended to have it in a written form too. In order for the vision statement to be effective, it should be as detailed as you can make it.
Put it into practice
This article's purpose has been to help orient you to your personal vision statement. After reading this, 3 things are important to keep in mind:
- Your personal vision statement can change through the years. Be sure to check it from time to time.
- It doesn’t have to be perfect. Begin with a statement that makes sense to you and you can always make changes if needed.
- Keep it in a close place and read it from time to time. It will help you stay on track with your goals.
If this reading made you curious, take time for yourself and begin the work of self-discovery and future visioning. Engaging in this work will help you live life with clarity and purpose!
Giulia Imbastoni
BetterUp Associate Coach
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How to Create a Personal Mission and Vision Statement for the Year
Setting goals and making resolutions; out with the old, in with the new—some of us get downright busy charting our ambitions for a fresh year. But have you thought about writing your own personal vision and mission statement? We asked Project Manager Coach Susanne Madsen how to create a powerful and sustainable mission and vision statement to take us into the New Year.
What is a vision and mission statement?
A vision and mission statement is a paragraph that encapsulates everything you would like to be, do, and have in your career.
It defines what success and excellence look like to you. It expresses your vision for where you want to be in the future and it reflects your values, goals, and purpose and how you want to operate.
Can you give an example of one?
Of course—here’s one:
“My vision is to be an honest, empathetic and impactful project leader and to be recognized internationally within my industry. I am committed to growing as a leader and delivering value-added projects to the end users. My mission is to create and lead a dream team where everyone is playing to their strengths.”
Everyone’s will look and sound completely different. It’s important that it encapsulates your values and aspirations, and that it makes you feel really good and inspired when you read it aloud.
How does a vision statement differ from a mission statement?
Vision and mission statements are very similar but they have their differences. Let’s take a deeper look:
Vision statement:
- A vision statement describes what you want to achieve in the future .
- The vision statement answers the question “Where do I want to be?”
- It defines the optimal desired future state—the mental picture—of what you want to achieve over time, say in five, ten or more years.
- It inspires you to give your best and shapes your understanding of why you are doing what you do.
Example: “My vision is a world where everyone is contributing with their full potential; where each person uses their intrinsic genius and leadership to deliver outstanding value-added projects.”
Mission statement:
- A mission statement describes what you want now and how you will achieve your long term aspiration.
- A mission statement does not define a long term future state but is more concerned with the present state. It answers the questions of: “What do I do?”, “How do I do it?”, “Who do I do it for?”, “What makes me different”, and “What is the benefit?”
- It talks about the present leading to the future, and how you will get to where you want to be.
Example: “My mission is to help project managers transform into impactful project leaders.”
In order to get the most value from this exercise I suggest you combine the two into a vision and mission statement. Define the overall essence of what you want to achieve and then look at what you are doing to achieve it.
What makes a good vision and mission statement?
- A good vision and mission statement is concise and inspirational.
- It’s easy to memorize and repeat.
- It should be clear, engaging, and realistic, and describe a bright future.
- It should state your intentions, summarize your values, and demonstrate your commitment to living up to these values.
Ideally, the vision and mission statement should also be aligned with the values, culture and possibilities of the organization you currently work for. If your personal values and aspirations are being matched by your employer’s, it will be much easier to progress and fulfill your dreams.
However, if your goals are far beyond what the firm can offer, you will need to be honest and assess if the job is still a good match for you. With a strong vision and mission statement, it’s easier for you to evaluate in which industry and company you should invest your time and energy.
So, how do I go about writing it? What are the steps?
When composing your own statement, find a quiet place where you feel at ease and where you will not be interrupted. Then follow the below steps and guiding questions.
Step 1: Answer the following questions as honestly as you can.
- What personal qualities do you most want to emphasize in yourself?
- How can you use and display these qualities in a working environment?
- What are the most important values you want to express at work?
Step 2: Visualize yourself five years from now.
- Imagine that you are managing and leading the project of your dreams. Envision that everything is exactly the way you want it to be: the type of project you are running, the industry it is in, its size and complexity, the people involved, and your own capabilities as a project manager and leader. Imagine that you are every bit as successful as you want to be. Feel it and see it.
- Keep imagining yourself in the future, and be as specific as possible in your observations. Where exactly are you? Who is your client? What are you doing? Who are you interfacing with? What does the project look like? How big is it? How are you feeling? Why do you want to be exactly where you are? What is the bigger impact you are having?
- Draw a picture of yourself and your surroundings five years from now. Draw the elements you see, feel, and hear. Use as many colors as you want and be as detailed as possible.
Step 3: Sum up your vision and mission.
- Write to the following questions: How can you sum up your vision and mission as a project manager? What are the things you ultimately want to achieve? Who do you want to be? What do you want to do? What is the impact you would like to have and how would you like to be perceived?
- What will need to happen in order for you to feel proud of your progress as a project manager in five years’ time?
Now, take everything—the envisioning, writing, drawing, dreaming—and use the language and imagery to write your own vision and mission statement. Give yourself as many drafts as you need to refine it. Remember it should express the values that you would like to live and work by, and that above all you must feel excited and inspired by it when you read it aloud.
Review your vision and mission statement.
As your view of yourself and the future changes, it is important that you review, update and refine your vision and mission statement at least once every six months. If you feel really inspired, you may even want to expand it with more detail and turn it into a personal development plan. So get scribbling and imagine how nice it will be to start out in January with a clear roadmap for where you want to go and how to get there!
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Craft an Inspiring Personal Vision for Your Life RIGHT NOW
OVERVIEW: This guide provides step-by-step instructions on how to craft a compelling personal vision statement that will inspire you toward self-mastery and to realize your best self.
______________
Do most people you know have a clear vision for their future?
We’ll get to that question in a second, but first …
Table of Contents
Why Create a Personal Vision Statement?
Four reasons why we struggle with vision, exercise #1: quiet your mind with your breath, exercise #2: connect to your heart, 7 elements to explore for your life vision, craft your personal vision statement, personal vision statement examples, when to use your life vision, how to use your personal vision, two essential self-development tools for lasting change, use sound tech to help your access your vision, book recommendation.
Because it’s easy to get distracted, to lose sight of what’s important to us.
When we get disconnected from our life’s direction, other people’s agendas come before our own.
Have you noticed how, at times, every phone call, email, and notification on your screen draw your full attention? While at other times, you’re absorbed in your work regardless of the distraction?
Vision doesn’t eliminate distraction. It inspires us to focus on what matters.
Vision provides clarity for the future while directing us to place our attention in the present.
As Timothy Gallwey writes in The Inner Game of Work :
If you have a clear vision of where you want to go, you are not as easily distracted by the many possibilities and agendas that otherwise divert you.
A compelling personal vision statement can illuminate our way in periods of darkness. It can inspire us to shed all the stuff that holds us back.
As Steven Covey wrote in his best-selling classic 7 Habits of Highly Effective People , “Begin with the end in mind.”
There are at least four underlying reasons. Understanding these blocks can free us from the resistance that keeps us from crafting a personal vision statement.
First , there’s cultural conditioning.
From early education onward, we have been conditioned to make life decisions based on a limited range of options.
We make choices based on what’s in front of us; what we believe to be available to us.
Creating a vision demands that we draw from an infinite range of choices, which makes us uncomfortable.
Second , visualization is a skill.
Visualization is also like a muscle. Many of us stopped exercising this muscle during childhood.
Now, it feels uncomfortable to try to visualize our future. We fear we’re not doing it right.
Many people tell themselves they can’t visualize or that it doesn’t work for them. That’s simply a belief, one ungrounded and untrue.
The more we visualize, the better we get at creating from our imagination.
Third , we’re afraid.
We’re afraid we may not succeed. We question our competence, our ability to persevere.
We are uncertain of our value: are we worthy of dreaming big?
A part of us is used to playing small. To this part, safety is more important than growth . And a vision is a roadmap to growth.
The unlimited range of options we must draw upon scares us too.
Fourth , we think the vision has to be perfect.
We believe we need the “right” vision, the perfect vision.
The perfectionist in us needs to craft an ideal vision statement that’s timeless, true for all eternity.
Naturally, this doesn’t reflect reality. In becoming aware of this false belief, it will no longer limit us.
Before You Start Dreaming Up Your Vision
Okay, so there’s a fifth reason people struggle with finding their vision: they don’t get into the right mental and physical state before doing this type of process .
You create a personal vision by going through a discovery process to clarify what’s most important to you.
In order to do this, you must be in a frame of mind that’s open, alert, centered, and ready. We can call this mindset the state of mastery.
I’ve created a simple and effective method for entering this state at will, called The Mastery Method. (You can listen to a sample of this program here .)
Below are two methods to help you access this state quickly and easily.
If you already have your own methods for finding your center, terrific. Use them.
Or, try using the following exercises to prime yourself before you go through any of the discovery questions listed below.
To get in the right frame of mind, t he key is to find your center.
When you’re in your center, you are fully present. Your mind isn’t racing to the future or ruminating in the past. Instead, it’s calm, empty, and alert.
In your center, you aren’t inflated or deflated. You avoid extremes in either direction.
To help center yourself, gently make your breathing slow, steady, and rhythmic .
Next, place your awareness on your heart. Gently smile inwardly at your heart.
Breathe in and acknowledge your heart. Breathe out and say to your heart, “Thank you.”
Do this for three full breaths, still inhaling and exhaling calmly, smoothly, and quietly.
Feel the warmth of being connected to your heart.
Once you’re in the right frame of mind, proceed to discover what’s important in your life.
Here is a list of elements to consider when you’re ready to create your personal vision statement:
Core Values : What are the five to ten things you stand by and value the most?
Interests : What are five to ten things you enjoy doing the most? What elevates you? What can’t you live without?
Areas of Focus : What are the major categories of your life that always need your attention? (A list of sample categories is in the wheel of life. )
Strengths : What are you naturally good at? (Take a free assessment to discover your strengths here. )
Dreams : If this was your last day on earth, what would you regret not doing, seeing, or creating?
Skills : What are three areas you strongly want to cultivate skills in that will in some way enrich your life experience?
Profession : What are the things you must do to feel fulfilled in your work?
Block off time in advance to reflect on the questions above. They represent the raw material for your vision statement.
Remind yourself that this process doesn’t have to yield a “perfect” vision.
Any vision is better than no vision. Whatever you create is not set in stone. It can evolve with you over time.
So for now, simply create a “working vision.” Look at it as a first draft.
The goal of crafting your vision is to simply capture the things that are most important to you.
Keep the words of late mythologist Joseph Campbell in mind:
“Just sheer life cannot be said to have a purpose because look at all the different purposes it has all over the place. But each incarnation, you might say, has a potentiality, and the mission of life is to live that potentiality. How do you do it? My answer is, ‘Follow your bliss.’ There’s something inside you that knows when you’re in the center, that knows when you’re on the beam or off the beam. And if you get off the beam to earn money, you’ve lost your life. And if you stay in the center and don’t get any money, you still have your bliss.”
Take your time in crafting your vision. Return to the above questions repeatedly.
It won’t serve you to rush through this process with the goal of completing your vision quickly. (It might take weeks, if not longer.)
Instead, allow the questions to percolate in your mind. Ask these questions before you go to sleep. Keep a pen and pad by your bedside.
You don’t need to use force to draw these answers out of you. You need only allow them to come forward.
If you perform the above exercises to quiet your mind and connect to your heart prior to asking these questions, the process will go more smoothly.
How many of the above elements are essential for your vision statement? That’s up to you.
Your vision statement can be a sentence or two.
For example, Oprah Winfrey’s vision is:
“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”
And Richard Branson’s vision is:
“To have fun in [my] journey through life and learn from [my] mistakes.”
Or your personal vision statement can be a page long.
Here’s a sample template of a long-form vision statement:
Each day I uphold the values of [insert values] in all that I do. I am filled with vitality and passion when I [insert passions]. Each week I grow in the key areas of my life including [insert areas of focus]. I feel content and enriched each day because I capitalize on my natural strengths of [insert strengths] by doing [insert how you apply these strengths in your work and home life. I’m continuously developing [insert skills] for the sheer joy of doing something I love doing.
Allow your vision to paint a mental picture of your life five to 20 years from now.
Have it highlight what matters most to you, what you stand for and who you are committed to becoming.
Write it in the present tense so that it feels as if it exists right now .
Once you have a draft of your personal vision statement, consider reviewing it …
- At the start of the week.
- Sunday night. Take a few minutes to connect with your vision to prime you for the week ahead.
- When you feel lost or confused. When you’re distracted by 10,000 things, pause and review your vision.
- When you feel a part of you questioning the purpose and meaning of your life. Remind yourself that you have created personal meaning. And return to your life vision statement.
Review it frequently until it becomes a part of you.
A few words on a screen or a piece of paper doesn’t hold much power.
If you want your vision to drive you to your desired destination, don’t just read it. Embody it. Bring it to life.
Enter a state of mastery and find your Center .
Then, create a mental picture of it in your mind’s eye. See yourself in the end picture with your vision actualized.
What do you look like? What are you doing? As you’re actualizing your vision, how do you feel ?
The more clearly you can connect with the images and feelings reflected in your vision, the more likely you are to take the right actions toward manifesting it.
And somehow, when you’re living your vision, you get external help too.
As author Paulo Coelho put it The Alchemist :
“And, when you want something, all the universe conspires in helping you to achieve it.”
While willpower is an essential element of creating positive change in our lives, the reality is that it has its limitations: that is, our mental energy is finite.
And so when it comes to changing your behavior and making it stick, as a coach, I’ve found there to be two essential ingredients:
- A personal vision for your Future Self that guides you forward
- A clear set of personal values that highlight your ideal behavior
Armed with vision and values, it’s way easier to make behavioral course corrections and move in a positive direction.
You now have a method to craft your personal vision.
If you’re ready to undergo a proven step-by-step process to both discover your personal values and integrate them into your daily behavior …
Learn more about this hands-on Core Values Workshop >>
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iAwake Technology’s programs can help you access a state of mind more conducive for realizing your vision.
I’ve used iAwake’s catalog of programs for years.
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If you haven’t already, check out Covey’s best-selling classic, The 7 Habits of Highly Effective People . It helps clarify the key behaviors necessary for consistent effectiveness.
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22 vision statement examples to help you write your own.
When launching a startup, founders typically have an idea of what they want to achieve — a vision of what success will look like. During the strategic planning process, it’s important to put this vision into concrete terms. Not only does a vision statement clarify your thoughts, but it helps employees and stakeholders understand what the business has set out to accomplish. No matter what the business, a good mission and vision statement can inspire and motivate employees to make that vision a reality.
Whether it’s your first or fifth business, writing a compelling vision statement can be challenging. Below, we'll share how to write a vision statement — one that inspires your employees and positively impacts your business — and we'll look at a few vision statement examples to help you get started.
What is a vision statement?
A personal mission statement and personal vision statement can be used to guide our decision-making and help us stay focused to meet our long-term goals. Company statements are no different. A company vision statement is one of your most important business documents, along with your mission statement and core values. Although it’s easy to confuse the three, each one is unique and serves its own purpose.
Core values are the organization’s long-term beliefs and principles that guide employee behavior. A mission statement deals with “why” an organization exists, while a vision statement outlines “what” that existence will eventually look like. A mission statement has to do with what the organization is doing in the present, while a vision statement focuses on the future. Mission statement examples include L’Oreal’s “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.” Conversely, Disney’s vision for itself is “to be one of the world’s leading producers and providers of entertainment and information.”
Primarily intended for internal employees and shareholders, a vision statement describes what an organization aspires to be. It helps to think of a vision statement as part roadmap, part inspiration. By outlining a long-term vision, rather than just short-term goals, a vision statement helps give the organization shape and purpose.
Why it’s important to have a vision statement.
Despite the importance of a vision statement, many companies choose to operate without one. Some simply combine their mission and vision into one general document. Others do away with the idea altogether, thinking that corporate visions are vague statements that serve no actual purpose.
Furthermore, studies show that highly aligned organizations grow revenue 58% faster, and are 72% more profitable than ones that are unaligned. If an organization doesn’t have a vision or a clear idea of what it wants, it will greatly limit its opportunities and have a difficult time inspiring employees to stay committed.
How to write a vision statement.
Writing a vision statement may seem like a daunting task. It’s read by every employee and shareholder, and greatly impacts the success of the organization. And a vision statement takes time and thought. When done well, a vision statement can provide the encouragement your company needs to achieve its goals. To streamline the process, keep the following steps in mind while crafting your vision statement:
1. Determine who will help write your vision statement.
When starting out, it’s likely you and your partners will be responsible for writing your company’s vision statement. Once you start hiring, you can ask managers and employees to contribute additional insights. Interviewing a range of individuals will help create a vision statement that integrates and speaks directly to the entire organization.
2. Project your goals for the future.
Imagine your company five or ten years down the line. The outcome you envision — your dream for the future, your success as a company — should be captured in the vision statement. Keep in mind that the statement should only include the vision, not an actual step-by-step plan for implementing solutions.
The following questions can help you clarify your vision:
- Where do we want the organization to go?
- What can we realistically achieve?
- What problem does the organization intend to solve?
- What are the changes we believe the organization can make for individuals? For the industry?
- How will things be different if the vision is realized?
- What phrases or keywords describe the type of organization and outcome we want?
3. Stick to the specifics.
A generic vision statement — one that sounds like it could apply to any company — will not be enough to motivate your team. Vision works best when it’s specific and describes an end goal only your organization can provide. Don’t be afraid to dream big. A lukewarm vision will only yield lukewarm results. So it’s important to be bold, and even risky, when writing your vision statement.
4. Keep it short and simple.
While it should be specific, a vision statement shouldn’t be overly detailed. It should be concise. Start by jotting down all of your ideas, and then pare those down to the essentials. Keeping just one or two key points helps create a clear vision that’s easy for everyone to focus on and fulfill. Stay away from technical terms and jargon, and use the present tense. Rather than trying to write something catchy, aim for clarity. A great vision statement works best when it’s simple, memorable, and inspirational.
Revisit your vision often as your company evolves.
A vision statement sets an organization’s sights on the future. However, once that future is reached, the vision needs to continue moving forward. Your vision statement is a living document, not a set of static sentences. It plays an important part in your overall strategic plan for a certain time frame. It should therefore be regularly updated to reflect your organization’s current purpose.
Constantly communicate your vision.
Once you have a vision statement that articulates your end goal, make sure it’s clearly communicated. A vision is more effective when your entire organization takes it to heart. Commit the proper resources and time toward realizing the vision you’ve set. This can mean investing in seminars and training or launching a new product. It can also include offering the lowest possible prices, entering new markets, or exploring other areas of opportunity. A good way to help everyone align with a company's vision statement is by inviting them into the process. Ask for employees’ input, and suggest ways to incorporate the vision into their work. Then, make sure to recognize or reward individuals for their standout contributions.
Vision statement examples.
Sometimes, seeing what works for notable companies is just the inspiration you need to create your own vision statement. Below are some inspiring vision statements from today’s top companies:
Concept-based vision statements.
Some vision statements are based on concepts of what the company hopes to be or achieve in the future. This can be a general statement focused on customers, or a position the company wants to hold within the industry. Below are a few examples of concept-based vision statements:
- BBC: “To be the most creative organization in the world”
- Disney: “To make people happy.”
- Google: “To provide access to the world’s information in one click”
- IKEA: “To create a better everyday life for the many people”
- Instagram: “Capture and share the world’s moments”
- LinkedIn: "Create economic opportunity for every member of the global workforce”
- Microsoft: “To help people throughout the world realize their full potential”
- Nike: “To bring inspiration and innovation to every athlete in the world”
- Oxfam: “A just world without poverty”
- Shopify: “To make commerce better for everyone”
- Sony: "To be a company that inspires and fulfills your curiosity.”
- TED: “Spread ideas”
- Tesla: “To accelerate the world’s transition to sustainable energy”
- Uber: “We ignite opportunity by setting the world in motion”
- Whole Foods : “To nourish people and the planet.”
Quality-based vision statements.
Other common vision statements are focused on internal goals. These include the type of products and services the company hopes to provide as they grow. Quality-based vision statements can also relate to company culture and operations. The following are some examples from actual United States companies in different industries:
- Amazon: “Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
- Avon: “ To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally.”
- Ben & Jerry’s: “Making the best ice cream in the nicest possible way”
- Ford: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”
- IBM: “To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.”
- McDonald’s: “To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.”
- Nordstrom: “To serve our customers better, to always be relevant in their lives, and to form lifelong relationships”
- Starbucks: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
- Warby Parker: “We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.”
- Zappos: “To provide the best customer service possible. Deliver 'WOW' through service”
Keep a clear vision.
Even if it’s just a few sentences, a vision statement provides a lot of value. Not only does it outline the company’s desired outcome, but it can communicate intentions and hopes for the future. The best part is that a vision statement changes with your organization. When a vision is reached or updated, it’s time to create a new vision statement. This encourages everyone toward greater goals, and opens your company to more possibilities.
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